Since the start of the year we have been putting the CIOB brand under the microscope to see how it sits in a busy and complex external landscape. We have called this project our ‘Strategic Positioning Review’ and we started off on this road because of our new Corporate Plan.
At our Members Forum in Edinburgh a number of delegates asked us to review our presence in social media to improve engagement and empower more members to get involved. So, following the Forum we enlisted the help of a brand strategy and communications agency to undertake a full, impartial analysis of CIOB social media.
